Earlier today I watched some highlights of the Apple event introducing the iPadOS.
Giant screens, new developments, cheering and squeals from the packed venue audience. High tech glamour and entertainment.
(A quick confession – I own/have owned most things Apple have produced.)
Then it came . . .
Excitement from the guy on the platform making the announcement . . .
Shouts and screaming from the audience . . .
. . . Dark Mode . . .
What the??
Since when does your screen/apps having a darker tone/appearance rate as something new and inventive which means we should go wild with excitement?
Even I have a dark mode – just watch me change when my rugby team loses!
As a creative type I have two takeaways from the Dark Mode:
• People are perfectly happy – even get excited – by something which isn’t even, well, that new or exciting – ship average and ship often.
• Spend the time to come up with something which actually is innovative and sends the crowds wild – ship special and ship when it is ready.
