A study, led by Harvard, claims that an average ‘knowledge’ worker works in a state of distraction for 47% of their time.
Flip this around.
By being more focused they could accomplish the same amount of work in half the time.
Or potentially double their output.
Just because we are ‘creatives’ it doesn’t mean we don’t get distracted, or it doesn’t matter if we are distracted.
So how effectively can you focus?
Remember that multi-tasking is a myth – your brain focuses on each task by rapid switching, so you only ever do one task at a time.
Phone messages. Phone calls. Social Media. Changing the tunes. Not being clear on the task you will execute in a defined period of time. Not being prepared with everything you need for that task.
Any improvement in your habits or discipline, which impact that 47%, will result in a significant improvement.
Professional cycling team Ineos – formally Team Sky – are as famous for their 1% rule as they are their Tour de France victories.
Try and improve everything you do by 1%.
Over time those 1%s add up to something incredible.
- Prepare properly – have everything you need where you need it.
- Schedule specific tasks in your calendar and put a time limit on it.
- Use a timer to keep you on track.
- Limit the amount of time you need to switch away from your task – if you are hinting for 90mins don’t have a playlist which only lasts 55mins, for example.
You can Log/Record what you do in the time you devote to your creative endeavours, to see how personally bad the problem is for you. Every time you stop doing your intended task make a quick written or voice note.
Review it and do what you can to delete those clear distractions. See how much of that 47% you can gain back.
(The distraction of keeping the log doesn’t count!).